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THE MATCHBOX PROJECT

Born in 2007 in Australia, The Matchbook Project has taken flight over the past couple of years, gaining momentum and buzz along the way. 

Its initiator is a 24-year-old part-time journalist. Her mother collected matchboxes from her travels for 40 years. Seeing the collection inspired her to begin this project. She began decorating matchboxes and inserted unexpected miniature surprises. She anonymously sent them to 20 friends, and then decided to keep the project going my leaving them in public places for other people to discover. 

Since then, her matchboxes have popped up everywhere from Melbourne to Dubai to Los Angeles. You can track the matchbox findings here.

I LOVE THIS IDEA. What an interesting and playful way to tap into a stranger's sense of curiosity...

Here are some of my favorites:

1 Metallic stars

2 Fake mustache

3 Bowling pins

4 Messages in a bottle

Check out more on her blog.